Active sourcing in the IT industry: Repeated contacting of candidates

In the IT industry, it is often difficult to find suitable candidates for open positions. That's why many companies rely on active sourcing, i.e. the targeted approach of potential candidates. But how often should these people be "reminded" or contacted again in order to win them over for the open position? Repeated contacting

Regular contact is crucial

Experts agree: Regular contact is important to keep candidates interested and to draw their attention to the open position. However, it is also important to find the right balance so as not to appear intrusive and scare off potential candidates.Repeated contacting

Timing and personalization are key / Repeated contacting

The right timing and a personalized approach are key here. Contacting candidates too often can give the impression that the company is pressed for time or views them as "numbers. Contacting candidates too infrequently, on the other hand, may result in them not remembering the company or losing interest. Repeated contacting

Therefore, experts recommend adhering to the following principles:

• Contact should be made at appropriate intervals (e.g., every two to three weeks).
• Communication should be personalized to attract and maintain the interest of candidates.
• It is important to choose the right channels for contact, e.g. e-mail or telephone.
• Contact should focus on the progress of the application process to increase candidate interest.

Overall, it is clear that contacting potential candidates plays an important role in the active sourcing of IT candidates. Regular, but not intrusive contact can help to maintain the interest of candidates and win them over for the open position. However, the focus should be on the right timing and a personalized approach.