Candidate Persona Template - The Job Posting With a Difference

With a Candidate Persona you stand out between classic job ads and thus receives significantly more resonance! So why not give a face to the potential candidate of choice? Candidate Personas offer many advantages in the Recruiting. How to make a Create Candidate Persona can and so the response to Job ads by up to 28%, we show in this article.

candidate persona

With a Candidate Persona you present your target group on different levels of a vacancy. In doing so, you communicate via Storytelling an accurate Picture of his desire applicant and thus also shows the advantages of its own job offer.

How to create a Candidate Persona?

To find the right words for your Candidate Persona research and preparation is very important in order to actually find suitable candidates for the vacancy in the end. How to find a Create Candidate Persona The following approach shows how this can be achieved.

1. determine benefits

In advance, you should think about which Advantages your own company has to offer for the applicant. Place therefore Benefits and also interview the employees. The benefits identified are later presented in the form of Applicant requests and goals into the persona. In addition, it was also important to find out what employees would like to see in their future colleague and which Expectations are to be fulfilled.

Possible questions for staff:

  • What do you like about your work?
  • What sets your current employer apart from other companies?
  • How did you get the job?
  • What do you want from your new colleague?

2. research on the target group

In any case, research is the key to successful Create Candidate Personas to be able to. Knowing your target audience is most important. The following questions can help you with this research:

  • What expectations and wishes do candidates have of their employer?
  • What does the competition offer the candidates?
  • In which networks do suitable candidates hang out?
  • What negative experiences have candidates experienced in their careers?

3. use and highlight results in the Candidate Persona

Use the knowledge you have gained in building your Candidate Personas and use Messages and appealing Keywords for the Address potential applicants.

Candidate Persona Structure and Template

A Candidate Persona should always be defined realistically and accurately and present your desired candidate from different angles. The more precisely you work, the more likely suitable candidates can identify with the persona.

1. the requirement profile - data on the person and qualification

Exactly how the favored candidate should be is best summarized briefly and simply with the common Basic information of a fictitious person. Here are details about the Qualification, Skills and the professional career in focus. This information is the representation of the classic requirement profile.

Create Candidate Persona, Example 1:

Marina Mustermann, 26 years from Berlin

Qualification: completed training as office administrator

Professional background: Worked in the Berlin office for 3 years and was able to gain extensive experience in customer service and management.

Skills: common Open Office programs, controlling, good command of written and spoken English

2. messages to the candidate - what to expect from the applicants

To fill a vacancy and its Advantages optimally, you should also use the Wishes and Targets of your fictitious person. An example of this - Marina Stolz would like to continue her education, which is made possible by the attractive training opportunities offered by the job.

Who has a Create Candidate Persona wants, should basically always positive messages to make the potential candidate the most attractive Job change to animate. Use the persona to communicate informative data about the vacancy and share all the advantages (also compared to the competition) with messages to attract applicants to you.

Create Candidate Persona, Example 2:

Marina Mustermann, 26 years from Berlin

Wishes: Likes new challenges and taking on responsibility, prefers flexible working hours and direct communication channels

Objectives: constant further training

Reasons for changing jobs: Work life balance, distance to place of work

Create Candidate Personas requires a certain amount of effort, but it has been proven that research and the right structure are worth it. If you combine information with relevant messages, you can generate a positive impact with the personal Address and a fictitious candidate an innovative, as well as interesting job description that stands out from the competition.


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