We have compiled the 9 most important tips for you that must be observed when creating a successful job advertisement. With the help of this overview, you will anchor your employer brand attractively in the minds of the target group right from the start.
1. design
Use an engaging design and key images to reach and appeal to the desired audience.
2. job title
First, research the most common title for your job listing. The title should be formulated precisely in order to generate good search engine optimization. This is the only way to reach your desired target group and also be found in the search engines.
3. task description
The description of the tasks should be short and understandable. Therefore: pay attention to the concretization of the areas of responsibility and the employment relationship. In addition to the location, also specify the postal code and state.
4. requirements profile
The professional and personal requirements for the applicant must be presented aptly and clearly.
5. company description & employer benefits
Present your company in a separate place in the ad and highlight reasons for you to be an attractive employer. The best way to do this is to look at your Candidate Persona.
6. application procedure
Describe the application process to the applicant and inform them of the file format they require.
7. contact person
A personal contact person with contact details must not be missing.
8. apply now button
This button should be clearly visible. It should be connected with a call-to-action!
9. tools for a holistic employer image
Use means to visually represent the workplace such as videos or employee introductions. References to your social media profiles and tips on how to apply round off your job advertisement.
Use these tips and improve your recruiting in the long term!
indivHR will be happy to help you with customized tips and tricks to make you even more successful in recruiting.
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