Job advertisements, together with the career page, represent the first important point of contact between you and your applicants. The decision of interested candidates to apply to your company depends on the first impression of these job advertisements.

We have compiled the 9 most important tips for you that must be observed when creating a successful job advertisement. With the help of this overview, you will anchor your employer brand attractively in the minds of the target group right from the start.

Job advertisement

1. design

Use an engaging design and key images to reach and appeal to the desired audience.

2. job title

First, research the most common title for your job listing. The title should be formulated precisely in order to generate good search engine optimization. This is the only way to reach your desired target group and also be found in the search engines.

3. task description

The description of the tasks should be short and understandable. Therefore: pay attention to the concretization of the areas of responsibility and the employment relationship. In addition to the location, also specify the postal code and state.

4. requirements profile

The professional and personal requirements for the applicant must be presented aptly and clearly.

5. company description & employer benefits

Present your company in a separate place in the ad and highlight reasons for you to be an attractive employer. The best way to do this is to look at your Candidate Persona.

6. application procedure

Describe the application process to the applicant and inform them of the file format they require.

7. contact person

A personal contact person with contact details must not be missing.

8. apply now button

This button should be clearly visible. It should be connected with a call-to-action!

9. tools for a holistic employer image

Use means to visually represent the workplace such as videos or employee introductions. References to your social media profiles and tips on how to apply round off your job advertisement.

Use these tips and improve your recruiting in the long term!

indivHR will be happy to help you with customized tips and tricks to make you even more successful in recruiting.

Get in touch with us!

We will be happy to advise you and work with you to find the ideal model to make your recruiting even more successful after Corona. As long-standing recruitment specialists, we will work with you to develop even more efficient recruiting processes. So that you are an important step ahead of your competitors.