Why is employer branding so important in IT recruiting?
There is fierce competition for the best talent in the IT sector. Employers who stand out with a strong brand and attractive conditions have the best chance of attracting the industry's leading minds. According to recent studies, over 70 % of IT specialists favour companies that not only offer good salary models, but also score points with modern technology and an inspiring corporate culture.
With well thought-out employer branding, companies can increase their attractiveness and retain talent in the long term. This is not just about visibility, but also about building trust and identification. A good employer brand reduces recruitment costs and shortens recruitment times.
"A strong employer brand determines whether a company even appears on the radar of IT talent," says Ilka Zeiner, founder and Managing Director of indivHR. Employer branding for IT talent
How do you create an appealing employer brand?
- Emphasising technology and innovation IT talent wants to work with the latest technologies. If your company uses Kubernetes, Docker or programming languages such as Python and Go, you should communicate this clearly. Projects in areas such as cloud computing, artificial intelligence or blockchain also attract ambitious talent, so show how innovation is lived in your company and which future-oriented technologies and projects are waiting for new employees. This makes your company particularly interesting for developers and IT specialists.
- Making corporate culture visible A positive corporate culture is crucial for many IT professionals. Transparency in areas such as flat hierarchies, teamwork and flexible working hours can be a big advantage. Use your website and social media to provide authentic insights into everyday working life; employee interviews, videos and pictures of team events create trust and make your corporate culture tangible.
- Offer career and development opportunities IT specialists attach great importance to further training. Provide insights into your programmes for certifications, training and individual career paths. Mentoring and leadership development can also be key to retaining talent in the long term, so emphasise how you help your employees achieve their professional goals. This shows that the development of your employees is important to you. Employer branding for IT talent
What particularly appeals to IT talent
1. flexibility: Hybrid working or working from home are in high demand in the IT sector. Communicate clearly which models your company offers.
2. meaningfulness: Many young talents want to work in companies that make a positive contribution to society. Sustainability and social responsibility can be important arguments.
3. employer value proposition (EVP): Define your uniqueness. Why should talented people work for you? Your EVP should be concrete and appealing.
4. attractive benefits: Additional benefits such as a training budget, health offers or flexible working hours are often just as important for IT professionals as the salary.
How to make the subdifference in employer branding for IT talent
Employer branding is not just a trend, but a key factor for success in recruiting IT talent. Companies that build a strong employer brand not only attract the best talent, but can also retain them in the long term.
Clear positioning, modern technologies and the visibility of your corporate culture are key factors here. If you would like to know how you can optimise your employer branding, we will be happy to assist you.
Book a free consultation with indivHR now and take your employer brand to the next level.
