Are you looking for successful methods for approaching applicants? Then you've come to the right place! In this article, we present effective strategies that you can use to make contact with potential applicants.

Finding qualified candidates can be a challenge, especially when the labour market is highly competitive. But with the right approaches and methods, you can significantly improve your chances.

Our experts have put together a range of tried and tested methods and techniques to help you reach potential candidates and attract their attention. From using online job boards and social media to direct approaches and referrals, we've got you covered.

Find out how you can maximise your chances of making contact and find the right candidates for your vacancies. Take a strategic approach and optimise your recruiting processes with our successful methods.

Importance of effective methods of approaching applicants

Making contact with suitable candidates is a crucial step in the recruitment process. It plays a crucial role in finding highly qualified candidates and attracting them to your organisation. Effective outreach methods can make the difference between a candidate being interested in your position or not.

One of the traditional methods of approaching applicants is the publication of job adverts in print media such as newspapers or trade journals. This method has the advantage of reaching a broad target group. However, it also has some disadvantages, such as high costs and a limited reach.

Another traditional method is the use of job fairs and career fairs. These events offer the opportunity to make direct contact with potential applicants. However, the number of applicants is limited and the cost of attending can be high.

Traditional methods of approaching applicants

Traditional methods of contacting applicants have both advantages and disadvantages. One of the biggest advantages is the wide reach they offer. By publishing job adverts in print media or taking part in job fairs, you can potentially reach a large number of applicants.

Another advantage is the direct interaction with applicants. At job fairs, you can talk to potential candidates in person and gain a first impression. This can help you to better assess the fit between applicant and position.

However, traditional methods also have some disadvantages. For one thing, they are often cost-intensive. The publication of job adverts in print media can be expensive and participation in job fairs often requires high fees.

Another disadvantage is the limited reach. Not all potential applicants read print media or visit job fairs. As a result, you may not reach many potentially suitable candidates.

Advantages and disadvantages of traditional methods of approaching applicants

With the advent of the internet and social media, the methods for contacting applicants have also evolved. Modern methods offer new opportunities to reach potential candidates and attract their attention.

One of the modern methods of contacting applicants is the use of online job boards. These platforms allow you to publish job adverts and target applicants. The advantage of online job boards is that they have a wide reach and can potentially reach many applicants.

Another modern approach is the use of social media such as LinkedIn, Xing or Facebook. These platforms offer the opportunity to search specifically for potential candidates and contact them directly. Social media offers the advantage that you can reach potential applicants on a personal level and get in touch with them.

Modern methods of approaching applicants

Modern methods of contacting applicants have many advantages. One of the biggest advantages is the wide reach they offer. Online job boards and social media allow you to potentially reach a large number of applicants and target your job adverts.

Another advantage is the ability to search specifically for suitable candidates. By using search and filter functions, you can select potential applicants according to specific criteria and contact them directly. This increases the likelihood that you will reach qualified candidates.

However, modern methods also have some disadvantages. One of the biggest challenges is the high level of competition. As many companies use modern methods to contact applicants, it can be difficult to stand out from the crowd and attract the attention of potential candidates.

Another disadvantage is the potential information overload. Due to the large number of job adverts and contacts, applicants may overlook your messages or perceive them as spam. It is therefore important to personalised and appealing contact.

Advantages and disadvantages of modern methods of approaching applicants

Utilising technology can make contacting candidates more efficient and effective. There are various tools and software solutions that can help you reach potential candidates and optimise your recruitment processes.

One example of the use of technology is the use of applicant management systems. These systems make it possible to manage applications, maintain contact with applicants and organise the entire recruitment process. By automating processes, you can save time and maintain an overview.

Another example is the use of chatbots to contact applicants. Well-organised chatbots can send automated messages, answer questions and guide applicants through the application process. This allows you to reach potential candidates quickly and efficiently and answer their questions.

Use of technology for applicant contact

There are best practices that can help you to successfully contact applicants. One of the most important is personalising your outreach. By sending messages that are personalised and tailored to the applicant, you show your interest in them and increase the likelihood of a positive response.

Another best practice is to use clear and engaging language. Avoid jargon and complicated wording to ensure messages are easy to understand. Use friendly and professional language to make a positive impression.

Tracking and evaluating the contact methods is also important. By analysing your activities and evaluating the results, you can find out which methods are most successful and adapt your strategy accordingly.

Proven procedures for applicant contact

Making contact with suitable candidates is a crucial step in the recruitment process. There are a variety of methods you can use to reach potential candidates and attract their attention.

Traditional methods such as print adverts and job fairs have their advantages and disadvantages. Modern methods such as online job boards and social media offer new opportunities and also have their pros and cons. Utilising technology can make outreach more efficient, and best practices can help you successfully connect with candidates.

By taking a strategic approach and combining different methods, you can maximise your chances of finding the right candidates for your vacancies. Use successful outreach methods to optimise your recruitment processes and attract suitable talent.

Tracking and evaluation of applicant contact methods

When contacting candidates, it's important to use best practice to maximise your chances of success. Here are some methods that have proven to be effective:

1. use online job exchanges

Online job boards are one of the most popular methods of reaching potential candidates. They offer a wide range of vacancies in different sectors and allow you to advertise your vacancy in a targeted manner. When using online job boards, you should make sure to create a clear and appealing job description to attract the interest of applicants. You should also regularly review and update your adverts to ensure they are prominently placed and seen by the right candidates.

2. use social media effectively

Social media is a great way to reach out and engage with potential candidates. Platforms such as LinkedIn, Facebook and Twitter allow you to share your vacancies, hold discussions and interact directly with potential candidates. To use social media effectively, you should develop a clear strategy and regularly publish relevant content to engage with your target audience. You should also actively participate in groups and forums to expand your network and find potential candidates.

3. direct addresses and recommendations

Direct approaches and referrals are also effective methods of contacting suitable candidates. By approaching potential candidates directly, you can show your interest in them and their skills. This can be done through emails, phone calls or face-to-face meetings. You can also ask your existing employees to make recommendations and refer potential candidates. The direct approach and recommendations allow you to build a personal relationship and arouse the candidates' interest.


Personalising your outreach is an important factor in reaching out to potential candidates and piquing their interest. Here are some ways you can personalise your outreach:

1. individualised cover letters and emails

A customised cover letter or personalised email can make all the difference when it comes to capturing the attention of potential candidates. Take the time to read candidates' profiles and create customised messages tailored to their skills and experience. Show them that you care about their career goals.

2. adaptation of the contact channel

People have different preferences when it comes to the way they make contact. Some prefer emails, while others prefer phone calls or face-to-face meetings. Try to find out the candidates' preferred contact channel and adapt your approach accordingly.

3. building a personal relationship

Building a personal relationship with potential candidates can help pique their interest and increase their willingness to work with you. Take the time to get to know their interests, hobbies and career goals. Show interest in their work and ask questions to better understand their motivation and potential. By building a personal relationship, you can build trust and encourage candidates to actively apply for the job.

Discover effective applicant contact methods now! Do you want to improve your contact with qualified applicants? Our experts offer you customised strategies to successfully approach potential candidates. Arrange a consultation to optimise your recruitment processes and attract the best talent for your company. Contact us today and start your journey to effective candidate attraction!