Why employer branding is so important

A reputable employer brand is a must for a company's strategy, as it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. For companies that still have doubts about investing in employer branding, here are the top reasons why it's so important.

1. help retain employees and recruit new ones

A strong employer brand makes your employees proud to be part of the organization. For most employees, being part of the right company culture is very important. A large percentage of employees look at employer social media channels before applying for a job to get an idea of the brand image. Through these channels, they can also get an idea of the employer's expectations and check whether they might fit into the corporate culture.

2. reduces the cost per hire

If you have a well-recognized employer brand, you will have to invest less in recruiting costs on average per hire in the long run. Potential candidates will be more likely to apply to your company compared to more unknown employer brands. Instead, you can invest a portion of your recruiting budget in employer branding or for product development to differentiate your company from your competitors. According to statistics, candidates are also willing to accept lower pay if they work at a company with positive reviews and a well-known brand.

3. your employees become your ambassadors

Current employees become your brand ambassadors and, as a result, hiring through referrals increases. The more your employees talk positively about you, the more good candidates you'll get. Involve your employees in your shared recruiting success and offer referral bonuses for hiring a referral.

4. improves employee engagement

Employees who work for strong brands are generally more enthusiastic and motivated. Having motivated employees is desirable for an employer because they are more productive and more productivity means more growth for a company. As your business grows, so does your revenue and this ensures the financial stability of your business. A financially stable company is always more attractive to potential candidates. In addition, your employees feel more secure in their work.