Attracting and retaining qualified employees is crucial in the IT industry. The labour market is highly competitive and companies face the challenge of attracting talented candidates and offering a positive candidate experience. More and more organisations are turning to innovative approaches to stand out from the competition and attract the best talent. In this article, we will look at some of these approaches, accompanied by insights from recruiting expert Ilka Szentkiralyi, founder of indivHR.
1. candidate persona: the basis for a targeted approach
Before companies can implement innovative approaches in the candidate experience, it is crucial to understand the target group precisely. The creation of candidate personas makes it possible to better understand the needs, expectations and motivations of potential candidates. Ilka Szentkiralyi emphasises the importance of Candidate personas for the Candidate Experience in the IT industry and says:
"By understanding the needs of your candidates, you can offer a personalised candidate experience that appeals to the candidate from the outset."
2. employer branding: authentic presentation of the employer
A strong employer brand is a powerful tool for the candidate experience in the IT industry to attract top talent. It's not just about emphasising the benefits of the company, but also authentically portraying the corporate culture. Ilka Szentkiralyi emphasises:
"Candidates want to know what it's like to work for your company. Show your company values and give an insight into the working environment to create an emotional connection with potential candidates."
3. mobile-first approach: recruitment on the smartphone
In today's digital world, mobile recruiting is essential. The majority of candidates search for jobs and apply via their smartphones. Companies should therefore optimise their career pages and application processes for mobile devices. This provides candidates with a seamless and user-friendly experience.
Example from our practice: A leading IT company implemented a mobile application process and experienced a significant increase in applications by 30% within the first six months.
4. gamification: playful elements in the recruiting process
Gamification is an innovative approach to the candidate experience in the IT industry to make the recruitment process more interesting and interactive. By using playful elements such as quizzes, virtual challenges or ranking lists, companies can increase the motivation and commitment of candidates.
Example of a customer: An IT company developed an interactive online game in which participants had to solve technical problems that could arise in their future role as a developer. This not only led to a higher level of applicant interest, but also enabled a better assessment of the candidates' technical skills.
An outstanding candidate experience is the key to attracting the best talent to your organisation. If you would like to implement innovative approaches in recruiting to optimise your candidate experience, we invite you to book an appointment for a free initial consultation with indivHR. Let's work together to develop the right strategy for your organisation and attract the best talent for your team!
